ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the power to market the store in the way you wish to.
In writing, this could sound simple, but it’s not. Customers interact with you, go through social media and blog posts, and more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Constant Contact Vs Mailchimp Vs AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and will be used as the one to send out future emails.
It’s possible to find details such as CTA when you change a particular part of the design. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The workaround they have at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish you could utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, etc. Constant Contact Vs Mailchimp Vs AWeber
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the information, it’s possible to import them. This speeds up the process so you won’t feel the tension. They will accept the following file types when they import:
You have the option of using an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling, live chat, or email, you can have their help. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. Constant Contact Vs Mailchimp Vs AWeber
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B tests and more essential features like marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another these features can assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Constant Contact Vs Mailchimp Vs AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for companies and digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer service?
They do. The customer service of Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts with an online form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.