Convertkit, Mailchimp, Or AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store however you would like to.

In writing, this might appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you should do.

aweber-logo

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Convertkit, Mailchimp, Or AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the information through their stats.

Convertkit, Mailchimp, Or AWeber

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern appearance. You can tweak the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.

There’s a caveat. Some email template templates can be used with RSS feeds.

If you decide to use the template, make sure to find one that works with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.

You can create the heading the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Plus points for including on a landing page the email marketing system at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content in an email. Consider live results from surveys, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used as the one for future emails.

It’s possible to find data such as CTA when you alter one particular aspect or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.

The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • History of an individual’s activity

The information you gather this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Convertkit, Mailchimp, Or AWeber

If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build a list of up to 10 contacts via an online form. While you can manually input the data, it is also possible to import them. It speeds up the process so you won’t feel the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Convertkit, Mailchimp, Or AWeber

If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a price

With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign and see the source of these data. In some way or other the additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to essential vital features.

The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to invest in. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will create.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Most Frequently Asked Questions (FAQs) Convertkit, Mailchimp, Or AWeber

What is Aweber?

Aweber is an email marketing platform designed for businesses as well as digital marketing. If you’re a novice or veteran, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to make the integration smooth.

Does Aweber have support for customers?

They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through a form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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