ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the ability to promote your store however you would like to.
It might seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Convertplug AWeber Filter
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates can be used with an RSS feed.
If you decide to use a template, be sure to find one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Photos can be also used in this section to make the site look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used to determine the best option for any future newsletters.
It’s possible to find details like CTA when you change an element of the design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Convertplug AWeber Filter
When a subscriber clicks the link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them. It will speed up the process so you don’t have to stress. They will accept the following file types for import:
You can choose between using a pre-generated subject line or making your own. Except when making one, you need to wait for verification by the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Convertplug AWeber Filter
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This makes sure that users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Convertplug AWeber Filter
What exactly is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was established in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.