ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the ability to promote your store however you would like to.
On paper, it might appear straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Convertplug Issues With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any item or service based upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
You can create the heading and font, style and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within the email itself. Think live survey results and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and is used as the one for future newsletters.
It is attainable to discover information such as CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, and so on.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on what they accomplish it is possible to use Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, sales made, and so on. Convertplug Issues With AWeber
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the data, it is also easy to transfer them instead. It speeds up the process , so you won’t feel the stress. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Convertplug Issues With AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and where they came from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Convertplug Issues With AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. No matter if you’re a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber have customer service?
They can. Customer support on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.