ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store the way you want to.
It might appear easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Copy Legacy Follow Up Series In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service built on HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh appearance. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. Some email template templates are compatible with RSS feeds.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and the color. Images can be utilized here to make the page look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis for any future emails.
It is attainable to discover data such as CTA when you alter a particular part or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you need go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The method they use at a minimum is to send emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, etc. Copy Legacy Follow Up Series In AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using the form. While you can manually input the details, it’s also easy to transfer them instead. It speeds the process and you won’t feel the anxiety. They accept these file types when importing:
You have the decision of making use of an already-generated subject line or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Copy Legacy Follow Up Series In AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign in action and where they come from. One way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.
The major selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) Copy Legacy Follow Up Series In AWeber
What is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to make the integration smooth.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.