ECommerce and Email Marketing go in tandem. When you manage an online store, you’ll have the ability to promote your store however you would like to.
In writing, this might sound simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Copy List AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service based in HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh appearance. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a caveat. Some email template templates can be used with an RSS feed.
When you select the template, make sure you choose one that can also work with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part does the best job, and can be used as the one to send out future emails.
It’s possible to find details like CTA when you alter one particular aspect of the design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, etc. Copy List AWeber
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the details, it’s also possible to import them instead. It speeds up the process so that you don’t experience the stress. They will accept the following file types for import:
You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling, live chat, or email, you can have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Copy List AWeber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign and see where they came from. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you have access to the most essential features.
The major selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Most Frequently asked questions (FAQs) Copy List AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress, etc. Some of them require an additional widget or coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.