ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the power to market the store however you would like to.
It may appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Copy Template In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based on HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a catch, though. Not all email templates can be used with an RSS feeds.
When you select the template, make sure to find one that can also work with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and is used to determine the best option to send out future newsletters.
It’s possible to find details like CTA when you alter an element in the layout. It is possible to try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber for better results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. Copy Template In AWeber
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process so you won’t feel the anxiety. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. If you’re calling, live chat, or email, you can get their input. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Copy Template In AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign and see where they come from. One way or another these features can greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) Copy Template In AWeber
What exactly is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer customer service?
They can. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.