ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store the way you want to.
On paper, it might sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Cost Of AWeber Autoresponder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service based in HTML templates. As a platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated style. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Not all email templates work with RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and is used to determine the best option for future email campaigns.
There is a possibility of locating information such as CTA in the event that you change an element in the layout. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish, you can use Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchases made, and so on. Cost Of AWeber Autoresponder
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so you don’t have to tension. They accept these file types when they import:
You have the option of making use of a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or email, you can get their input. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Cost Of AWeber Autoresponder
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you have access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much and you will benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) Cost Of AWeber Autoresponder
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber offer customer support?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.