ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store the way you want to.
In writing, this might seem easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Cost Of AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service built in HTML templates. Being a platform uses automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running blogs, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be used to determine the best option for any future email campaigns.
There is a possibility of locating data like CTA when you change one particular aspect in the layout. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit on how the tests would go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The workaround they have at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, etc. Cost Of AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also possible to import them instead. It will speed up the process so you won’t feel the tension. They will accept the following file types when they import:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Cost Of AWeber
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan It’s affordable too. Not too much, and you can benefit from the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Commonly Asked Questions (FAQs) Cost Of AWeber
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber have customer service?
They do. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts through an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.