Costs Email Marketing Services Comparison AWeber Constant Contact

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you have the power to market the store however you would like to.

In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media and blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber Costs Email Marketing Services Comparison AWeber Constant Contact

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service based upon HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the information through their stats.

Costs Email Marketing Services Comparison AWeber Constant Contact

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated style. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.

RSS to Email Templates

If you run a blog, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a catch, though. Not all email templates work with an RSS feed.

So when you choose a template, be sure you choose one that works with them. If it is not, the template will still be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for any future email campaigns.

It’s possible to find information such as CTA when you change a particular part or design. You can test this by experimenting with three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.

There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The solution they can use at least is sending emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you gather will be useful in future campaigns. Depending on what they do it is possible to make use of Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. Costs Email Marketing Services Comparison AWeber Constant Contact

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also possible to import them instead. It will speed the process and you won’t feel the stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Costs Email Marketing Services Comparison AWeber Constant Contact

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. One way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will get the best out of the campaign you make.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Costs Email Marketing Services Comparison AWeber Constant Contact

What is Aweber?

An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped companies that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress, etc. Some of them require the use of a specific widget or coding to make the integration smooth.

Does Aweber provide customer support?

They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns on Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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