ECommerce and Email Marketing go together. If you own the online business, you’re given the power to market the store in the way you wish to.
On paper, it may sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Countdown Timer In AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product that are based upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates work with an RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having the landing page of an email marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and is utilized as the basis for any future newsletters.
There is a possibility of locating data like CTA when you change an element or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no limitation in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, and so on.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select to mix and match segments.
The solution they can use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. Countdown Timer In AWeber Email
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process so you don’t have to anxiety. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line or making your own. If you create one, you need to wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. Countdown Timer In AWeber Email
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they came from. In some way or other the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Countdown Timer In AWeber Email
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.