ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the option of marketing the store in the way you wish to.
In writing, this might appear straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Coupon Codes AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. As an online platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates can be used with RSS feed.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys as well as sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is utilized as the basis to send out future email campaigns.
It’s possible to find information such as CTA when you change one particular aspect or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit regarding how tests will go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at the very least is to send emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect here can be used for future campaigns. Depending on what they do you could utilize Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchase made, etc. Coupon Codes AWeber
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the data, it is also possible to import them instead. It will speed the process and that you don’t experience the stress. They accept these file types when importing:
You can choose between choosing a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Coupon Codes AWeber
If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the results of your campaign and see the source of these data. In some way or other the additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and you get access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) Coupon Codes AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer support on Aweber is available during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.