ECommerce and Email Marketing go in tandem. If you own an online store, you have the ability to promote your store the way you want to.
In writing, this may appear easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Create An AWeber Account
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to give a modern look. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with an RSS feed.
If you decide to use the template, make certain to select one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis to send out future emails.
It’s possible to find details like CTA when you change one particular aspect or design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. Create An AWeber Account
If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the details, it’s also possible to import them. It speeds the process and you won’t feel the tension. They accept these file types for import:
You have the decision of choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Create An AWeber Account
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they came from. In one way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The most important selling point is its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you create.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) Create An AWeber Account
What is Aweber?
The Aweber platform for email marketing is designed for companies or digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber have support for customers?
They can. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.