Create An Email Campaign In AWeber

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store the way you want to.

On paper, it may sound simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.

Today, even a static newsletter is not enough to attract attention. When you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Create An Email Campaign In AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It permits users to design newsletters and campaigns for any service or product based in HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.

Create An Email Campaign In AWeber

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS to Email Templates

If you run a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

If you decide to use the template, make certain to select one that can also work with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are among the latest features introduced in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Bonus points for having on a landing page the email marketing system at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content in an email. Imagine live survey results and scores from sports games as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and is used as the one to send out future emails.

It’s possible to find details like CTA in the event that you change a particular part of the design. It is possible to test this by trying out three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select to mix and match segments.

The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you get here can be used in future campaigns. Depending on what they do, you can use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. Create An Email Campaign In AWeber

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts with a form. While you can manually input the information, it’s easy to transfer them instead. This speeds up the process so that you don’t experience the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by the Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Create An Email Campaign In AWeber

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. One way or another these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will develop.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Frequently asked questions (FAQs) Create An Email Campaign In AWeber

What exactly is Aweber?

An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.

Does Aweber offer customer service?

They offer it. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using the form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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