ECommerce and Email Marketing go together. If you own the online business, you’ll have the power to market the store however you would like to.
In writing, this could seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Create AWeber Email List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product based in HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
When you select the template, make sure to find one that is compatible with them. If it is not, the template will be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be used as the one for any future newsletters.
There is a possibility of locating data like CTA when you alter an element in the layout. It is possible to test this by trying out three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. Create AWeber Email List
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when they import:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Create AWeber Email List
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they came from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to essential vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to spend on. The best part, the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Create AWeber Email List
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. No matter if you’re a beginner or experienced you can make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They can. Customer service on Aweber is accessible during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.