ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you’ll have the option of marketing the store in the way you wish to.
It might sound easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Create AWeber From Scratch
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based in HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can alter the colors, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a catch, though. Some email template templates are compatible with an RSS feeds.
If you decide to use the template, make certain to select one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results as well as sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future newsletters.
It is attainable to discover information like CTA when you alter an element of the design. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The method they use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Create AWeber From Scratch
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the tension. They will accept the following file types when importing:
You have the decision of making use of a pre-generated subject line , or creating your own. In the event of creating one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Create AWeber From Scratch
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The greatest part is that the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Create AWeber From Scratch
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to facilitate the integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.