Create Landing Page On AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the power to market the store the way you want to.

On paper, it may seem simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will cover Aweber the way email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Create Landing Page On AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the data through their statistics.

Create Landing Page On AWeber

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can alter the colors, font, or style. If you are able to code your own template also works.

RSS for Email Templates

For those running blogs, you can change the content from an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a caveat. Not all email templates are compatible with an RSS feed.

When you select a template, be sure you choose one that works with them. If it is not, the template will still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Also, points for incorporating a landing page for the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be utilized as the basis to send out future emails.

There is a possibility of locating data such as CTA when you alter an element in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, purchase made, etc. Create Landing Page On AWeber

If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to stress. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing a pre-generated subject line or making your own. If you create one, you need to wait for verification from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling or live chat or email, you can get their input. All subscription plans can use these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Create Landing Page On AWeber

If you’re new to the marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.

Free Plan

In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you send an email. Features such as A/B testing will not be usable, but you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. In one way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to essential vital features.

The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer that.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you will develop.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Commonly asked questions (FAQs) Create Landing Page On AWeber

What is Aweber?

Aweber is an email marketing platform for businesses or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.

Does Aweber provide support for customers?

They do. Customer support on Aweber is accessible during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with a form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.

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