ECommerce and Email Marketing go together. In running the online business, you’ll have the power to market the store however you would like to.
On paper, it might appear easy, but it isn’t. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Create New List In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based in HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
When you select the template, make sure to find one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it is used as the one for future email campaigns.
There is a possibility of locating information such as CTA when you alter an element of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens or clicks on links, site visits, sales made, and so on. Create New List In AWeber
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. Tags can be used to decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the tension. They accept these file types when they import:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll have their help. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Create New List In AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you get access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The greatest part is that customer service is readily available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you make.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) Create New List In AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. No matter if you’re a beginner or experienced, you can increase the visibility of your campaign to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have support for customers?
They can. The customer service of Aweber is available during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.