ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store the way you want to.
On paper, it may appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Create New WordPress User From AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service built in HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can change the color, font, or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for any future newsletters.
It is attainable to discover details like CTA in the event that you change one particular aspect or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Based on what they accomplish it is possible to utilize Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. Create New WordPress User From AWeber
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts using the form. While you can manually input the data, it is also easy to transfer them. It speeds up the process , so you won’t feel the tension. They accept these file types when they import:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you have to wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. Create New WordPress User From AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the results of your campaign and see where they came from. One way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will get the best out of the campaign you will make.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Create New WordPress User From AWeber
What is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce websites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to facilitate the integration.
Does Aweber have support for customers?
They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts using the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.