ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store however you would like to.
On paper, it may seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Create Segment AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates are compatible with an RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s just a way to let users to provide their information.
You can design the heading the font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you also expect it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and will be used to determine the best option for any future emails.
There is a possibility of locating data like CTA when you change a particular part or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you’ll need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Create Segment AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the data, it is also possible to import them. It will speed up the process so you don’t have to tension. They will accept the following file types when importing:
You have the option of using a pre-generated subject line , or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Create Segment AWeber
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This makes sure that users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
With the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the results of your campaign and see where they come from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan It’s affordable too. Not too much, and you can benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Create Segment AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.