Creating A AWeber Email Campaign

aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store in the way you wish to.

In writing, this could seem straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Creating A AWeber Email Campaign

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.

Creating A AWeber Email Campaign

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS to Email Templates

For those running a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.

There’s a catch, though. Not all email templates work with an RSS feeds.

When you select the template, make sure you choose one that is compatible with them. If not, the template can still be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.

You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Plus points for including on a landing page in an email-marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one does the best job, and can be used to determine the best option to send out future newsletters.

There is a possibility of locating information like CTA when you alter one particular aspect or design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.

There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose to mix and match segments.

The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Creating A AWeber Email Campaign

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts via a form. Although you can manually enter the data, it is also easy to transfer them. This speeds the process and you don’t have to stress. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line or making your own. If you create one, you have to wait for verification from your Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Creating A AWeber Email Campaign

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The main difference between these plans and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer service via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be usable, but you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. One way or another the additional features will greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to the most essential features.

The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer that.

If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can benefit from the campaign you will make.

Aweber could be the best choice for email marketing tool for all marketer or businessperson.

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Most Frequently asked questions (FAQs) Creating A AWeber Email Campaign

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to facilitate the integration.

Does Aweber offer customer service?

They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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