ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store the way you want to.
In writing, this may seem easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Creating An Abandond Cart Sequence AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated style. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through emails instead of the site.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
So when you choose a template, be certain to select one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow users to provide their information.
You can create the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one is most effective, and can be used as the one to send out future email campaigns.
It’s possible to find data such as CTA in the event that you change an element or design. You can try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The method they use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. Creating An Abandond Cart Sequence AWeber
When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the data, it is also possible to import them instead. This speeds the process and you don’t have to stress. They will accept the following file types for import:
You can choose between using a pre-generated subject line , or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Creating An Abandond Cart Sequence AWeber
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to the most essential features.
The major selling points are its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) Creating An Abandond Cart Sequence AWeber
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during working hours via chat, phone or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.