Creating An Email Course With Teachable AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage the online business, you have the power to market the store in the way you wish to.

On paper, it could appear straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.

Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Creating An Email Course With Teachable AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service built in HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the details through their statistics.

Creating An Email Course With Teachable AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to give a modern appearance. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.

RSS to Email Templates

If you run a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.

There’s a catch, though. Not all email templates work with RSS feed.

If you decide to use a template, be certain to select one that is compatible with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading and font, style and the color. Images can be utilized to create a page that will look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Also, points for incorporating the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within the email itself. Imagine live survey results, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is used as the one to send out future email campaigns.

There is a possibility of locating information such as CTA when you alter one particular aspect or design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The solution they can use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. Creating An Email Course With Teachable AWeber

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also possible to import them. It will speed the process and you don’t have to anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Creating An Email Course With Teachable AWeber

If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This will ensure that people know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.

Free Plan

In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can start your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. One way or another these features can assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.

The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid subscription It’s affordable too. The cost is not excessive, and you can get the best out of the campaign you’ll create.

Aweber can be the go-to email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) Creating An Email Course With Teachable AWeber

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them will need an additional widget or code to ensure seamless integration.

Does Aweber provide customer support?

They offer it. Customer support on Aweber is accessible during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts through the form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start by applying an application tag on the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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