ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’re given the option of marketing the store in the way you wish to.
On paper, it could seem easy, but it isn’t. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Creating An Unscubscribe Button In AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Being an online platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated look. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates work with an RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Bonus points for having a landing page for in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results as well as sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and can be used to determine the best option for future emails.
It is attainable to discover information like CTA in the event that you change a particular part of the design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The method they use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get will be useful in future campaigns. Based on the type of campaign they are it is possible to use Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. Creating An Unscubscribe Button In AWeber
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can determine the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process so that you don’t experience the tension. They accept these file types when importing:
You have the decision of using an already-generated subject line or making your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Creating An Unscubscribe Button In AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign and see where they come from. One way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The greatest part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive and you will make the most of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) Creating An Unscubscribe Button In AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.