Cual Es Mejor Mailchimp O AWeber

aweber-review

ECommerce and Email Marketing go together. In running an online store, you’ll have the ability to promote your store however you would like to.

It may appear simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber and how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Cual Es Mejor Mailchimp O AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service based on HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.

Cual Es Mejor Mailchimp O AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

So when you choose the template, make certain to select one that works with them. If you don’t, the template could still work without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Bonus points for having a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one is most effective, and is utilized as the basis to send out future emails.

It is attainable to discover details like CTA when you change an element of the design. You can test this by trying out three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no restriction on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, etc.

To divide the data, you have go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The workaround they have at the very least is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Depending on what they do you could utilize Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchase made, etc. Cual Es Mejor Mailchimp O AWeber

When a subscriber clicks a link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process , so that you don’t experience the stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. Except when making one, you must wait for verification by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. Cual Es Mejor Mailchimp O AWeber

If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign and see where they come from. In one way or another the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to vital features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you enough details to help you understand that.

If you are enrolled in an paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you’ll develop.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) Cual Es Mejor Mailchimp O AWeber

What is Aweber?

An email-based marketing service is a must for businesses and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.

Does Aweber provide customer support?

They do. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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