ECommerce and Email Marketing go in tandem. When you manage the online business, you have the option of marketing the store the way you want to.
On paper, it could sound easy, but it isn’t. You engage with customers and go through social media and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Cuantas Personas Usan AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service based on HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern appearance. You can tweak the colors, font, or style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure you choose one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Bonus points for having the landing page of an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one does the best job, and can be used as the one for any future newsletters.
It is attainable to discover information such as CTA when you alter one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. Cuantas Personas Usan AWeber
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts using the form. While you can manually input the information, it’s possible to import them. It speeds the process and that you don’t experience the tension. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. Cuantas Personas Usan AWeber
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat or email.
With the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they came from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part, service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in an paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Cuantas Personas Usan AWeber
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer support on Aweber is accessible during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.