Curso AWeber Email Marketing

aweber-review

ECommerce and Email Marketing go in tandem. In running an online store, you’ll have the option of marketing the store the way you want to.

On paper, it could sound easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is via email marketing.

These days, even the static newsletter is not enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

aweber-logo

Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Curso AWeber Email Marketing

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service based upon HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you can view the information through their stats.

Curso AWeber Email Marketing

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates can be used with RSS feed.

When you select a template, be sure to find one that works with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.

It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games as well as weather updates and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it will be utilized as the basis for future newsletters.

There is a possibility of locating information like CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails , mixing and match. Most email marketing tools adhere to three variations as the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.

To separate the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.

The solution they can use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchase made, etc. Curso AWeber Email Marketing

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create an unlimited list of 10 contacts with a form. While you can manually input the information, it’s feasible to upload them. This speeds up the process , so you won’t feel the anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or making your own. If you create one, you need to wait for verification by the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. Curso AWeber Email Marketing

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available here. This will ensure that people have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you get access to A/B tests and more essential features like marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you have access to vital features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you sufficient information to answer this.

If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you create.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) Curso AWeber Email Marketing

What is Aweber?

An email-based marketing service is a must for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.

Does Aweber offer support for customers?

They offer it. The customer service of Aweber is available during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using the form. If you are able, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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