Dap To AWeber

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you’re given the power to market the store however you would like to.

It may appear easy, but it isn’t. It’s about engaging with customers and go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Dap To AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Being a platform that makes use of automation to create a simple campaign. When the email is sent to subscribers, you are able to view the information through their stats.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can change the color and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

For those running blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the site.

There’s a caveat. Some email template templates are compatible with an RSS feeds.

When you select a template, be certain to select one that is compatible with them. If it is not, the template will be used without the templates.

Landing Page Builder

Landing Pages are the newer features introduced in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized to create a page that will look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and is used as the one to send out future email campaigns.

It is attainable to discover information like CTA when you alter a particular part in the layout. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Based on what they accomplish, you can make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, and so on. Dap To AWeber

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create lists of up to 10 contacts with a form. While you can manually input the information, it’s feasible to upload them instead. It will speed up the process so you won’t feel the stress. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service stands out from the rest. If you’re calling or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Dap To AWeber

If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people are aware of the things they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a quote

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also the source of these data. In one way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.

The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to spend on. The greatest part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you enough information to cover the basics.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you develop.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) Dap To AWeber

What exactly is Aweber?

The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to facilitate the integration.

Does Aweber offer customer service?

They offer it. Customer service on Aweber is accessible during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.

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