ECommerce and Email Marketing go hand-in-hand. In running an online store, you’re given the power to market the store in the way you wish to.
In writing, this may appear easy, but it isn’t. Customers interact with you and go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Data On Email Clients AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.
You can create the heading, font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and will be utilized as the basis for any future emails.
It’s possible to find information such as CTA when you alter a particular part in the layout. You can try this by testing three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish you could use Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Data On Email Clients AWeber
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed up the process , so you won’t feel the tension. They accept these file types when importing:
You can choose between using a pre-generated subject line or creating your own. If you create one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans can use these services. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Data On Email Clients AWeber
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This makes sure that users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you’ll develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) Data On Email Clients AWeber
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is available during working hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.