ECommerce and Email Marketing go together. When you manage an online store, you have the ability to promote your store however you would like to.
It might appear easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Dave Cunningham AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to give a modern look. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Not all email templates are compatible with RSS feeds.
If you decide to use the template, make certain to select one that works with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used as the one to send out future email campaigns.
It is attainable to discover data such as CTA when you change a particular part or design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. Dave Cunningham AWeber
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds up the process , so you won’t feel the stress. They will accept the following file types for import:
You can choose between making use of an already-generated subject line or creating your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. Dave Cunningham AWeber
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign and see where they came from. In some way or other the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to the most essential features.
The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) Dave Cunningham AWeber
What exactly is Aweber?
An email-based marketing service is a must for companies or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998, and it helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer customer support?
They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.