ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the ability to promote your store in the way you wish to.
It could seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Delay In Receving AWeber Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat. Some email template templates are compatible with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If you don’t, the template could be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and will be used as the one for future email campaigns.
It’s possible to find details such as CTA when you change an element of the design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Delay In Receving AWeber Email
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using an online form. While you can manually input the information, it’s possible to import them instead. It will speed the process and you don’t have to anxiety. They accept these file types when importing:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. Delay In Receving AWeber Email
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer support via phone, chat, or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing won’t be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign in action and where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to vital features.
The most important selling point is its many templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can make the most of the campaign you make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Commonly asked questions (FAQs) Delay In Receving AWeber Email
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs and digital marketers. If you’re a novice or experienced you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems such as Salesforce as well as web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber have customer service?
They do. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with a form. If you are able, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.