ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.
In writing, this could seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Delete AWeber Campaign Sharing Code
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. This gives instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page look professional for potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it is utilized as the basis for any future email campaigns.
It’s possible to find data such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There is no limit in how the tests could go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. Delete AWeber Campaign Sharing Code
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. It speeds up the process so you don’t have to tension. They accept these file types for import:
You have the decision of making use of a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or email, you can have their help. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Delete AWeber Campaign Sharing Code
If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In one way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part, the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Delete AWeber Campaign Sharing Code
What is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to facilitate the integration.
Does Aweber provide support for customers?
They can. Customer service on Aweber is available during business hours via chat, phone or via email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.