ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the ability to promote your store however you would like to.
On paper, it may seem simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Deliver Free Digital Product After A Form Fill With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product built in HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a catch, though. Not all email templates can be used with an RSS feeds.
When you select the template, make certain to select one that can also work with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s a feature they must work on as time passes. Also, points for incorporating the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be utilized as the basis for future emails.
There is a possibility of locating information such as CTA when you change one particular aspect of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather here can be used for future campaigns. Based on what they accomplish, you can use Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, sales made, etc. Deliver Free Digital Product After A Form Fill With AWeber
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them. It will speed up the process so you don’t have to stress. They will accept the following file types when importing:
You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. Deliver Free Digital Product After A Form Fill With AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be usable, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in a paid subscription It’s affordable too. Not too much but you’ll make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Deliver Free Digital Product After A Form Fill With AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.