ECommerce and Email Marketing go together. When you manage an online store, you’re given the ability to promote your store the way you want to.
It might sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber Deliver Lead Magnets With AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product built on HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can alter the colors as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates can be used with RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and color. Photos can also be used here to make the page look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used with Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Think live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails performs best, and it will be utilized as the basis for any future emails.
It’s possible to find data such as CTA when you alter a particular part or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at the very least is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, and so on. Deliver Lead Magnets With AWeber
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the data, it is also feasible to upload them. It speeds up the process , so you won’t feel the anxiety. They will accept the following file types when importing:
You can choose between making use of a pre-generated subject line , or making your own. Except when making one, you must wait for verification by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. Deliver Lead Magnets With AWeber
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This will ensure that people have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to essential vital features.
The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough budget to invest in. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive and you will make the most of the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) Deliver Lead Magnets With AWeber
What exactly is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. No matter if you’re a beginner or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to facilitate the integration.
Does Aweber have customer support?
They offer it. Customer support on Aweber is available during working hours by phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.