Deliverability Rates AWeber Vs Constant Contact

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store however you would like to.

It could appear easy, but it isn’t. You engage with customers, go through social media, review blog posts, and more. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber Deliverability Rates AWeber Vs Constant Contact

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built on HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.

Deliverability Rates AWeber Vs Constant Contact

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable to give a modern look. You can change the color as well as the font or style. If you are able to code your own template also works.

RSS for Email Templates

For those running a blog, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers through email instead of going to the site.

There’s a caveat, however. Some email template templates can be used with RSS feeds.

If you decide to use a template, be certain to select one that works with them. If you don’t, the template could still work without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are hindering the registration form. All it does is allow subscribers to fill in their information.

You can design the heading and font, style and the color. Photos can be also used here to make the page look professional for potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within an email. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and is utilized as the basis to send out future email campaigns.

There is a possibility of locating details like CTA in the event that you change one particular aspect in the layout. It is possible to test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.

To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.

The workaround they have at least is sending emails to various lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized for future campaigns. Based on what they accomplish you could use Aweber for more effective results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. Deliverability Rates AWeber Vs Constant Contact

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via an online form. Although you can manually enter the information, it’s possible to import them. It will speed up the process so that you don’t experience the stress. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. Except when making one, you must wait for verification by the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Deliverability Rates AWeber Vs Constant Contact

If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In one way or another the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.

The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid subscription It’s affordable too. Not too much and you will get the best out of the campaign you’ll develop.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) Deliverability Rates AWeber Vs Constant Contact

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.

Does Aweber offer customer service?

They can. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts through a form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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