ECommerce and Email Marketing go in tandem. If you own the online business, you have the power to market the store however you would like to.
In writing, this could sound easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Delivery Rate AWeber Vs Getresponse
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. Being an online platform uses automation to create a simple campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated appearance. You can tweak the colors, font, or style. If you are able to code your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through emails instead of the website.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be utilized as the basis to send out future email campaigns.
There is a possibility of locating details like CTA when you change an element of the design. You can test this by trying out three emails , mixing and match. Most email marketing tools follow three variations as the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for more effective results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, etc. Delivery Rate AWeber Vs Getresponse
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process so you won’t feel the stress. They will accept the following file types when they import:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from the Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. Delivery Rate AWeber Vs Getresponse
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This makes sure that users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Delivery Rate AWeber Vs Getresponse
What exactly is Aweber?
An email-based marketing service is a must designed for companies as well as digital marketing. Whether you are a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional code to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.