Derek Halpern AWeber

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’ll have the option of marketing the store the way you want to.

On paper, it might appear easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.

Today, even a static newsletter is not enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber, how email marketing works, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Derek Halpern AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.

Derek Halpern AWeber

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to give a modern appearance. You can alter the colors as well as the font or style. When you can, coding your own template this is also possible.

RSS for Email Templates

For those running a blog, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.

There’s a caveat. Not all email templates can be used with an RSS feed.

When you select the template, make sure you choose one that is compatible with them. If it is not, the template will be used without the templates.

Landing Page Builder

Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s a feature they must work on in the future. Bonus points for having the landing page of an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it will be utilized as the basis for future email campaigns.

There is a possibility of locating details like CTA in the event that you change a particular part in the layout. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.

The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. Derek Halpern AWeber

If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts with a form. Although you can manually enter the data, it is also easy to transfer them. It will speed up the process , so you don’t have to stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. If you create one, you must wait for confirmation by the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. Derek Halpern AWeber

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available on this page. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. One way or another these features can greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.

The most important selling point is the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.

If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently asked questions (FAQs) Derek Halpern AWeber

What is Aweber?

The Aweber platform for email marketing is designed for businesses as well as digital marketing. Whether you are a beginner or veteran you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to make the integration smooth.

Does Aweber offer customer service?

They offer it. Customer service on Aweber is available during working hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts with a form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.

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