ECommerce and Email Marketing go together. When you manage the online business, you’re given the option of marketing the store the way you want to.
In writing, this might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletter is not enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Diane Krause AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. As an online platform uses automation to make a streamlined campaign. When the email is delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old, they can be customized to create a fresh style. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can design the heading and font, style and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Plus points for including a landing page for in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be utilized as the basis for any future emails.
There is a possibility of locating details like CTA when you alter an element or design. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect here can be used in future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens, link clicks, site visits, purchase made, and so on. Diane Krause AWeber
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them instead. It speeds up the process so you don’t have to tension. They will accept the following file types for import:
You have the option of choosing an already-generated subject line or making your own. If you create one, you must wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. Diane Krause AWeber
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features such as A/B testing will not be available, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign and see where they came from. One way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you will create.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Frequently Asked Questions (FAQs) Diane Krause AWeber
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to facilitate the integration.
Does Aweber have support for customers?
They can. Customer service on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts with the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.