ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the option of marketing the store in the way you wish to.
On paper, it may seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Didn’T Get Email AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates are compatible with RSS feed.
If you decide to use the template, make sure you choose one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized to create a page that will appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part performs best, and it can be utilized as the basis for any future newsletters.
It is attainable to discover information like CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you have go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The method they use at least is sending emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchase made, and so on. Didn’T Get Email AWeber
If a subscriber clicks on a link, Aweber will set tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. It will speed the process and you won’t feel the stress. They will accept the following file types for import:
You have the decision of choosing an already-generated subject line or making your own. If you create one, you must wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or email, you can have their help. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. Didn’T Get Email AWeber
If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be usable, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign in action and the source of these data. In some way or other, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part, service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive, and you can make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) Didn’T Get Email AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped businesses of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with the form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.