Difference Between Campaign And Follow Up Series AWeber

aweber-review

ECommerce and Email Marketing go in tandem. If you own the online business, you’ll have the ability to promote your store the way you want to.

On paper, it might seem simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.

This review will discuss Aweber the way email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber Difference Between Campaign And Follow Up Series AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the information through their stats.

Difference Between Campaign And Follow Up Series AWeber

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can change the color, font, or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

For those running blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.

There’s a caveat. There aren’t all templates for email that can be used with RSS feeds.

If you decide to use the template, make sure to find one that is compatible with them. If you don’t, the template could still work without them.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. All it does is allow users to provide their information.

You can create the heading the font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time goes by. Also, points for incorporating on a landing page the email marketing system at least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within emails themselves. Consider live results from surveys and scores from sports games or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails is most effective, and can be used to determine the best option to send out future emails.

It’s possible to find information like CTA in the event that you change an element of the design. You can test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variations as the standard for industry.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.

To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.

The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

You can also see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The information you get will be useful in future campaigns. Depending on what they do you could make use of Aweber for better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. Difference Between Campaign And Follow Up Series AWeber

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts via a form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds the process and that you don’t experience the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. If you’re calling or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. Difference Between Campaign And Follow Up Series AWeber

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, but you can begin your marketing here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the data from your campaign in action and where they came from. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and have access to the most essential features.

The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The greatest part is that customer service is readily available. For those with no experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to a paid subscription, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you make.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Difference Between Campaign And Follow Up Series AWeber

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.

Does Aweber have customer support?

They do. Customer support on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.

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