Difference Between Constant Contact And AWeber

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’ll have the ability to promote your store however you would like to.

On paper, it could appear straightforward, but it’s actually not. You engage with customers and go through social media, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber the way the email marketing process works, as well as what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber Difference Between Constant Contact And AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the details through their statistics.

Difference Between Constant Contact And AWeber

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated look. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For those running blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has already an RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat. Not all email templates work with an RSS feed.

So when you choose a template, be certain to select one that works with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They collect data and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time goes by. Bonus points for having a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and can be used as the one to send out future emails.

There is a possibility of locating data like CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to several lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber to get better results.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. Difference Between Constant Contact And AWeber

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the information, it’s feasible to upload them instead. It speeds the process and that you don’t experience the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you have to wait for verification by the Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or email, you can have their help. All subscription plans have the ability to use them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Difference Between Constant Contact And AWeber

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you get access to vital features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you will make.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) Difference Between Constant Contact And AWeber

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.

Does Aweber offer support for customers?

They can. The customer service of Aweber is available during working hours via phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with a form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work with Facebook Analytics as well.

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