ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the power to market the store the way you want to.
In writing, this may appear simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber Difference Between Convertkit And AWeber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to recipients, you can look at the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS feed to Email Templates
If you run a blog, you can transform the contents of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat, however. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and will be used as the one for future newsletters.
There is a possibility of locating data like CTA when you change a particular part or design. You can try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The method they use at least is sending emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to utilize Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. Difference Between Convertkit And AWeber
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the information, it’s possible to import them instead. This speeds up the process , so that you don’t experience the tension. They will accept the following file types when they import:
You can choose between choosing an already-generated subject line or making your own. If you create one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. Difference Between Convertkit And AWeber
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they came from. One way or another the additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to invest in. The best part, customer service is readily available. For those who have no prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) Difference Between Convertkit And AWeber
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs and digital marketers. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify and CRMs like Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber have customer support?
They do. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.