ECommerce and Email Marketing go together. If you own your own online shop, you have the ability to promote your store however you would like to.
On paper, it could appear straightforward, but it’s actually not. Customers interact with you by using social media, interact with them, review blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletter is not enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Disable AWeber Click Tracking
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. Being an online platform uses automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can change the color and fonts, or even the style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are blocking the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will must work on as time passes. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be used as the one for future email campaigns.
It’s possible to find details like CTA when you change an element or design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose to mix and match segments.
The method they use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful in future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automatize the email marketing process by creating yourself your personal sales flow charts. They are sent out based on users’ actions like email openings, link clicks, site visits, sales made, etc. Disable AWeber Click Tracking
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also easy to transfer them instead. It will speed the process and you don’t have to stress. It will accept these types of files when they import:
You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. Disable AWeber Click Tracking
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will create.
Aweber could be the best choice for email marketing platform for beginning businessmen and marketers.
Commonly asked questions (FAQs) Disable AWeber Click Tracking
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses as well as digital marketing. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with a form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.