ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store the way you want to.
It may appear straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber Divi Link AWeber To Email Contact
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Since it is a platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.
RSS to Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates can be used with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Plus points for including on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be utilized as the basis for future newsletters.
It is attainable to discover data like CTA when you alter an element of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.
The workaround they have at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful for future campaigns. Depending on what they do, you can make use of Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. Divi Link AWeber To Email Contact
If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds the process and that you don’t experience the anxiety. They will accept the following file types when they import:
You have the decision of making use of a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling or live chat or email, you can get their input. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. Divi Link AWeber To Email Contact
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you send an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data from your campaign in action and where they come from. One way or another, these additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) Divi Link AWeber To Email Contact
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies or digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during business hours via phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.