Do I Need A Business Email For AWeber

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’ll have the option of marketing the store however you would like to.

It may seem simple, but it’s not. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of making a sale after the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter isn’t enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber the way email marketing works, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber Do I Need A Business Email For AWeber

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built in HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to recipients, you can look at the data through their statistics.

Do I Need A Business Email For AWeber

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized for an updated appearance. You can change the color and fonts, or even the style. If you’re able, you can code your own template also works.

RSS for Email Templates

If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.

So when you choose the template, make sure to find one that works with them. If you don’t, the template could be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including a landing page for the email marketing system at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one is most effective, and will be utilized as the basis to send out future emails.

There is a possibility of locating data like CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.

The solution they can use at least is sending emails to several lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on what they accomplish it is possible to use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. Do I Need A Business Email For AWeber

When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create lists of up to 10 contacts using a form. While you can manually input the details, it’s also possible to import them instead. It will speed up the process so you won’t feel the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing an already-generated subject line or making your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. Do I Need A Business Email For AWeber

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to vital features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can get the best out of the campaign you make.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) Do I Need A Business Email For AWeber

What is Aweber?

The Aweber platform for email marketing is designed designed for businesses or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped businesses that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to make the integration smooth.

Does Aweber have customer support?

They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with an online form. If you are able manually input the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.

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