ECommerce and Email Marketing go together. In running your own online shop, you’re given the power to market the store the way you want to.
In writing, this could appear straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber Do I Need To Use AWeber To Be An Affiliate
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any product or service based on HTML templates. Since it is a platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
If you run a blog, you are able to convert the content of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Some email template templates can be used with an RSS feeds.
So when you choose the template, make certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it can be utilized as the basis to send out future newsletters.
It’s possible to find details such as CTA in the event that you change an element or design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you get will be useful in future campaigns. Based on the type of campaign they are you could make use of Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent out based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. Do I Need To Use AWeber To Be An Affiliate
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. Although you can manually enter the information, it’s easy to transfer them. It speeds the process and you won’t feel the anxiety. They will accept the following file types for import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. Do I Need To Use AWeber To Be An Affiliate
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to essential vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Most Frequently Asked Questions (FAQs) Do I Need To Use AWeber To Be An Affiliate
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. Whether you are a beginner or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was established in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer service?
They can. Customer support on Aweber is accessible during business hours via chat, phone, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.