ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store however you would like to.
It might seem simple, but it’s not. You engage with customers, go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Do More With AWeber Blog Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh style. You can tweak the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
If you decide to use a template, be sure to find one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll have to develop as time goes by. Plus points for including the landing page of the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be utilized as the basis for future email campaigns.
There is a possibility of locating data like CTA when you change one particular aspect or design. It is possible to try this by testing three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could utilize Aweber to get better results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. Do More With AWeber Blog Broadcast
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the information, it’s possible to import them instead. It speeds the process and you won’t feel the anxiety. They will accept the following file types when importing:
You have the option of using a pre-generated subject line or making your own. Except when making one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. Every subscription plan can benefit from these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. Do More With AWeber Blog Broadcast
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone or via email.
With the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can start your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign and see the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll benefit from the campaign you will make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Most Frequently asked questions (FAQs) Do More With AWeber Blog Broadcast
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to facilitate the integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.