ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store the way you want to.
It could sound simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Do People Need To Confirm Subscribe On AWeber?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform uses automation to create a more efficient campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feed.
If you decide to use a template, be sure to find one that is compatible with them. If it is not, the template will still work without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Plus points for including on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results and scores from sports games or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one does the best job, and is utilized as the basis for any future email campaigns.
There is a possibility of locating data like CTA when you alter a particular part in the layout. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Do People Need To Confirm Subscribe On AWeber?
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This feature is also known as “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the data, it is also feasible to upload them instead. This speeds up the process so you don’t have to stress. They accept these file types for import:
You have the decision of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for verification from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. Do People Need To Confirm Subscribe On AWeber?
If you’re new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The watermark of the company will appear each time you send an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to the most essential features.
The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to spend on. The best part, service for customers is always available. If you don’t have a marketing background the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) Do People Need To Confirm Subscribe On AWeber?
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. The customer service of Aweber is accessible during business hours via chat, phone, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.