ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the option of marketing the store however you would like to.
In writing, this could sound simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber Does AWeber Have A Survey
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Being an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s a feature they need to work on in the future. Also, points for incorporating the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part is most effective, and will be used to determine the best option for any future email campaigns.
It’s possible to find information such as CTA when you change one particular aspect or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, and so on.
To separate the data, you need go to your “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather here can be used for future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, purchases made, etc. Does AWeber Have A Survey
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts with the form. Although you can manually enter the details, it’s also possible to import them instead. It speeds up the process , so you won’t feel the tension. They accept these file types when they import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Email and live chat support is available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. Does AWeber Have A Survey
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you will make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) Does AWeber Have A Survey
What is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They do. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts using a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.