ECommerce and Email Marketing go in tandem. If you own an online store, you’ll have the power to market the store the way you want to.
On paper, it may sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber Does AWeber Have Similar Templates Like Sumome Listbuilder
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform that makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable for an updated look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If it is not, the template will still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the registration form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it will be utilized as the basis for any future newsletters.
There is a possibility of locating information such as CTA when you alter a particular part in the layout. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you get this way can be utilized for future campaigns. Depending on what they do, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, sales made, and so on. Does AWeber Have Similar Templates Like Sumome Listbuilder
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also possible to import them instead. It speeds the process and you won’t feel the tension. They accept these file types when importing:
You have the option of using an already-generated subject line or making your own. In the event of creating one, you need to wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll receive their advice. All subscription plans can use these services. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. Does AWeber Have Similar Templates Like Sumome Listbuilder
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign and see the source of these data. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you will create.
Aweber is a great choice for email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) Does AWeber Have Similar Templates Like Sumome Listbuilder
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped companies that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.